Aerial view of the exposure

Expovina is the most significant wine fair in Switzerland and one of the largest in Europe with an exhibition of more than 4,000 products that was literally the last two weeks approached by hordes of professionals and amateurs to get to number 60,000.

In this 2010, the exhibition were 12 ships anchored in the beautiful spring that begins in the Bürkliplatz, beside the lake of Zurich.

The DO Ca Rioja has been one of the main attractions of this event, with his own boat in which they were able to taste wines from over 65 brands.

Boat-Stand Rioja

Even the 11,000 visitors who have gone through the "ship-stand? Could relax in comfortable armchairs installed by the DO in the" nap zone ".

Importantly, the penetration of the Rioja wines in Switzerland is very important, with a sales conversion ratio (the ratio of brand awareness and its transformation into buying) much higher than in other markets.

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Also it can interest:

1. Gourmets Wine Guide 2010, The best wines of Spain
2. Water world
3. Wine without alcohol Eminasin
4. Wine Guide 2009
5. 110 wines for 2010

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